An Architect is documenting the technical design for a single B2C Commerce storefront. The Client has a business requirement to provide pricing that…

In Salesforce B2C Commerce, the primary mechanism for providing customized pricing to different segments of shoppers is by assigning specific Price Books to Customer Groups. The requirement is to create 90 distinct pricing tiers (50 for customers, 30 for employees, 10 for vendors).

Both a flat structure and a hierarchical structure are valid design patterns for creating these Customer Groups.

Option A proposes a flat structure with 90 distinct top-level Customer Groups.

Option B proposes a hierarchical structure, organizing the groups under three parent groups (Customers, Employees, Vendors) with the required number of subgroups.

Both approaches create the necessary segments to which unique price books can be assigned, directly fulfilling the business requirement. The choice between them is a design decision based on organizational preference.

1. Salesforce B2C Commerce Infocenter

"Customer Groups": "You can use customer groups to create a group of customers that you can target for marketing purposes. For example

you can assign a specific price book or a promotion to a customer group." This confirms that Customer Groups are the correct mechanism for assigning price books.

2. Salesforce B2C Commerce Infocenter

"Manage Customer Groups": The documentation details the process for creating customer groups. It explicitly shows the ability to create both top-level groups (supporting the flat structure in Option A) and subgroups under a parent group (supporting the hierarchical structure in Option B).

3. Salesforce B2C Commerce Infocenter

"Price Books": "To show a price book in the storefront

you must assign it to the site... You can also assign a price book to a customer group to provide targeted pricing." This directly links Price Books to Customer Groups for customized pricing.

4. Salesforce B2C Commerce Infocenter

"Promotions": "A promotion is a set of rules that define how and when a shopper gets a discount." This clearly distinguishes the function of promotions (discounts) from that of price books (base pricing).