ARC-300 practice question 9 of 15

The following promotions are configured with no exclusivity (can be combined with any other promotion) in a -1month campaign: • Free correct- in…

Choose your answer, then check it against the explanation.

The following promotions are configured with no exclusivity (can be combined with any other promotion) in a -1month campaign: • Free correct- in -store shipping • 20% accessories products discount, applies for all customers • $5 off coupon based discount, sent to a selected group of customers The combination of above promotions allows customers to get 16 socks for free in store. This was unintended, and the Client If considering disabling the coupon. The Client is concerned about a potential spike in the number of Call Center calls from customers who had the coupon code added to their baskets before it was disabled. As basket lifetime is set to 30 days for all customers, this can continue for the full length of the campaign. What solution should the Architect suggest to keep the Call Center calls to a minimum?

Answer options

Correct Answer:

Explanation

The core issue is the extended period (30 days) during which customers can act on baskets containing the problematic coupon, potentially leading to a high volume of support calls. The most effective and least disruptive solution is to first disable the coupon to prevent new applications. Then, by reducing the basket lifetime in Business Manager, the system will automatically and quickly expire the existing baskets containing the coupon. This approach systematically resolves the issue over a much shorter timeframe, directly minimizing the window for customer confusion and thus reducing the potential load on the call center.

References

1. Basket Lifetime Configuration: Salesforce B2C Commerce documentation details that basket lifetime is a standard site preference. "You can configure basket lifetime for both registered and guest customers... The default is 30 days for registered customers." This confirms that reducing the lifetime is a standard

configurable action.

Source: Salesforce B2C Commerce Cloud Documentation

"Site Preferences for Salesforce B2C Commerce". (Specific section on Customer and Basket Preferences).

2. Coupon Management: The ability to activate and deactivate coupons is a fundamental feature within the Business Manager. Disabling a coupon prevents it from being applied to new baskets or at checkout.

Source: Salesforce B2C Commerce Cloud Documentation

"Manage Coupons" in the "Online Marketing" section of the Business Manager guide.

3. Cache Management vs. Persistent Data: Official documentation distinguishes between cache (temporary data for performance) and persistent data (like customer baskets). Cache clearing operations are not designed to

and do not

affect persistent user session data.

Source: Salesforce B2C Commerce Cloud Documentation

"Caching in B2C Commerce" and "Content Caching".

4. Instance Management in Control Center: Restarting a realm or instance is documented as a significant maintenance action that results in service interruption and is used for system-level issues

not for managing business promotions or user data.

Source: Salesforce B2C Commerce Cloud Documentation

"Using Control Center to Manage Your Instances".

Question 9 of 15

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