A body care brand is launching a new skincare line in the upcoming campaign the brand wants to individually showcase the new products with the…

The Carousel ad format is the most suitable choice because it is specifically designed to showcase multiple products or features within a single ad unit. Each "card" in the carousel can contain a unique image or video, headline, description, and, most importantly, a distinct destination URL. This directly fulfills the brand's requirement to display each new skincare product individually and link users to the respective product pages, thereby creating a seamless and relevant user journey from ad to purchase.

B. Image: A single image ad is static and allows for only one clickable link, making it impossible to direct users to different pages for multiple products.

C. Video: A standard video ad, while capable of showing multiple products, has only one primary call-to-action and a single destination URL for the entire ad.

D. Slideshow: A slideshow ad functions as a lightweight video created from images and is similarly limited to a single destination URL, failing the multi-link requirement.

1. Meta Business Help Center, "About carousel ads": "The carousel format... lets you showcase up to 10 images or videos within a single ad, each with its own link. ... You can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card."

Source: Meta Business Help Center, Ads Guide, Ad formats section.

2. Meta Blueprint, "Select Ad Formats" (Study Guide for Meta Certified Digital Marketing Associate): The guide explicitly states a key benefit of the carousel format is to "Showcase multiple products that link to different landing pages." This directly aligns with the scenario of launching a new product line where each item needs its own page.

Source: Meta Blueprint, 410-101: Meta Certified Digital Marketing Associate Study Guide, Module: "Select Ad Formats," Section on Carousel.

3. Meta for Developers, Marketing API Documentation, "Ads Creative": The technical specification for a carousel ad creative defines a structure with childattachments. Each object within this array represents a card and contains its own link property, programmatically confirming that each card can have a unique destination URL.

Source: Meta for Developers, Marketing API, Reference, Ad Creative, objectstoryspec parameter, linkdata child attachments.