Which two of the following do Page posts and ads have in common? (Choose 2)

Facebook Page posts and ads share fundamental characteristics in terms of their format and distribution. Both are designed to appear in the main Facebook Feed (B), which is the primary channel for users to see content. Furthermore, both content types support the inclusion of rich media, such as photos and videos (C), to capture audience attention and convey messages more effectively. These are core, shared functionalities for both organic and paid content on the platform.

A. Both can be created with Messenger

This is incorrect. Page posts are created via the Page interface, Creator Studio, or Meta Business Suite, not directly within the Messenger app.

D. Both can choose a target audience

This is misleading. Ads are defined by their detailed, paid targeting capabilities. While organic posts can have their audience restricted (e.g., by age or location), this is not equivalent to the proactive and granular targeting that is a core feature of ads.

1. Meta Business Help Center, "About placements in Ads Manager": This official documentation lists "Facebook Feed" as a primary placement where ads can appear. This supports that ads are visible in the Feed (Answer B).

2. Meta Business Help Center, "Create & publish posts on your Facebook Page": This guide details how to create Page posts, explicitly mentioning that they "will be visible in Feed" and showing how to add photos or videos. This supports that posts are visible in the Feed (Answer B) and can include media (Answer C).

3. Meta Business Help Center, "Choose the right ad format": This resource outlines the various ad formats available, including "Image" and "Video" ads, confirming that ads can include photos or videos (Answer C).

4. Meta Business Help Center, "About detailed targeting": This document describes the advanced targeting options exclusive to advertising campaigns, highlighting the significant difference between paid ad targeting and the basic audience restrictions available for organic posts (making Answer D incorrect as a shared commonality).