A consumer product company has recently seen decline in sales in their athletic wear over the last 3 quarters. Along with a customer satisfaction…

According to the Guide to Business Data Analytics, a narrative is a way of communicating the results

of data analysis in a clear, concise, and compelling manner. A narrative should include the following

elements: the purpose of the analysis, the main findings and insights, the implications and

recommendations, and the evidence and reasoning. A narrative should also use appropriate

language, tone, and style for the intended audience and medium. A narrative can enhance the

impact and value of the data analysis by providing context, explanation, and interpretation of the

data, as well as by highlighting the key messages and actions. A dashboard that lacks narrative may

not be able to convey the full meaning and significance of the data, and may not be able to engage

the audience or influence their decision-making.

Reference: Guide to Business Data Analytics, page 81-83; CBDA Exam Blueprint, page 8; [Introduction

to Business Data Analytics: A Practitioner View], page 25-26.