CBDA practice question 17 of 25

A consumer product company has recently seen decline in sales in their athletic wear over the last 3 quarters. Along with a customer satisfaction…

A consumer product company has recently seen decline in sales in their athletic wear over the last 3 quarters. Along with a customer satisfaction survey on their athletic wear products, a study on the competitive market has been initiated. The analyst working has created a dashboard, integrating the results from the market study with customer feedback. On reviewing with the analytics manager, the feedback received was that the visuals were powerful, but the dashboard lacked narrative. What does the manager mean by this?

Answer options

A: Commentary around why each visual was selected to depict the data will provide context

B: More commentary needs to be added to add value to the audience

C: Adding a story example will augment the experience for the audience

D: Insights need to be supported by context and comments to engage the audience Correct answer

Correct Answer:

D. Insights need to be supported by context and comments to engage the audience

Explanation

According to the Guide to Business Data Analytics, a narrative is a way of communicating the results of data analysis in a clear, concise, and compelling manner. A narrative should include the following elements: the purpose of the analysis, the main findings and insights, the implications and recommendations, and the evidence and reasoning. A narrative should also use appropriate language, tone, and style for the intended audience and medium. A narrative can enhance the impact and value of the data analysis by providing context, explanation, and interpretation of the data, as well as by highlighting the key messages and actions. A dashboard that lacks narrative may not be able to convey the full meaning and significance of the data, and may not be able to engage the audience or influence their decision-making.
Reference: Guide to Business Data Analytics, page 81-83; CBDA Exam Blueprint, page 8; [Introduction to Business Data Analytics: A Practitioner View], page 25-26.

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