Which of the following reasons is a reason why MDM programs are often not successful?

MDM programs often face challenges and can fail due to a combination of factors. Here’s a detailed

explanation:

Emphasis on Technology:

Technology-Centric Approach: Overemphasis on technology solutions without addressing people and

process components can lead to failure. Successful MDM programs require balanced attention to

technology, people, and processes.

Positioning within IT:

IT Focus: Poor positioning of the MDM program within the IT organization can lead to it being seen as

a purely technical initiative, missing the necessary business alignment and support.

Business Commitment and Engagement:

Lack of Engagement: Insufficient commitment and engagement from the business side can result in

inadequate support, resources, and buy-in, leading to failure.

Program vs. Project:

Long-Term Perspective: Treating MDM as a one-time project rather than an ongoing program can

limit its effectiveness. MDM requires continuous improvement and adaptation to evolving business

needs.

Reference:

Data Management Body of Knowledge (DMBOK), Chapter 7: Master Data Management

DAMA International, "The DAMA Guide to the Data Management Body of Knowledge (DMBOK)"