LLL is considering entering Country B to sell its zero emissions car. LLL has invested heavily in fuel cell technology for its car. It does not rely…

LLL is considering entering Country B to sell its zero emissions car. LLL has invested heavily in fuel cell technology for its car. It does not rely on any polluting fuels for its energy. This means that LLL's car is the only true zero emissions car. Research conducted in Country B for LLL has revealed the following: • Country B's Government is concerned that all forms of pollution have risen to dangerous levels. • Despite being worried about pollution the Government of Country B has not yet adopted taxation policies to encourage the use of low pollution cars. • Drivers choosing a car continue to rank the speed and appearance of a car very much higher than its impact on environmental pollution. • About 2% of motorists own an electric or hybrid powered car. • A high rate of sales tax levied on the price of new cars in Country B encourages motorists to continue to drive older, more polluting, cars. LLL recognises that it needs to plan its strategy for Country B over the long-term. Which THREE of the following strategies would you advise LLL to use to build its long-term sales in Country B?