Time-to-market is a metric that is directly related to which of the following enterprise goals?

The enterprise goal "Portfolio of competitive products and services" is directly measured by the organization's ability to innovate and bring offerings to the market efficiently. "Time-to-market for new products and services" is explicitly listed as a key metric for this goal. A shorter time-to-market indicates a more agile and competitive enterprise, capable of responding quickly to market demands and opportunities, thereby enhancing its product and service portfolio.

A. This is an IT-related goal, not an enterprise goal. While it can influence time-to-market, it is not the direct enterprise goal being measured.
B. Optimizing internal processes is a means to an end. It supports achieving a faster time-to-market but is not the ultimate enterprise goal measured by it.

- ISACA, COBIT 5 Framework, 2012, Appendix B: Mapping Enterprise Goals to IT-Related Goals, page 49. (Lists "Time to market for new products and services" as a metric for Enterprise Goal 02: "Portfolio of competitive products and services").

- ISACA, COBIT 5: Enabling Processes, 2012, page 31. (Shows the mapping of Enterprise Goals to IT-Related Goals, reinforcing the link).