What term is used to describe how a governance implementation should not be perceived as an isolated project?

COBIT 5 emphasizes that implementing governance of enterprise IT (GEIT) is a complex undertaking that should be managed as a formal programme, not a one-off project. Programme management provides a structured framework to coordinate multiple projects, manage interdependencies, and ensure that the intended business benefits are realized over time, thus avoiding the perception of an isolated, finite project.

A. Continual improvement life cycle: This is the overall model, not the specific term for managing the implementation as more than a project.
B. Change enablement: This focuses on the cultural and behavioral aspects of the implementation, not the management structure of the initiative itself.
C. Sustain: This is the final phase of the life cycle, focused on maintaining the new state, not the term for the overall management approach.

ISACA, COBIT 5 Implementation, 2012, p. 21, Section 3.2 Programme Management.

ISACA, COBIT 5 Implementation, 2012, p. 19, Figure 6—Implementation Life Cycle.