A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the…

Data Cloud is designed to accommodate globally distributed teams by localizing time-based information. The user interface for segment and activation scheduling dynamically adjusts to the time zone of the logged-in user's device or browser settings. While the Salesforce org may have a default time zone and all data is stored in GMT/UTC on the backend for standardization, each user's view is presented in their local time. This ensures that both the team member in the Pacific time zone and the team member in the Eastern time zone will see the schedules according to their respective local times, preventing confusion and scheduling errors.

1. Salesforce Help Documentation

"Time Zones in Data Cloud": "Data Cloud displays time zones based on your user settings... When you view a segment publish schedule or an activation schedule

the time shown is based on your device’s time zone."

2. Salesforce Help Documentation

"Schedule a Segment Publish": Under the "Schedule" section

the documentation states

"The schedule is based on your device’s time zone."

3. Salesforce Help Documentation

"Create an Activation": In the scheduling steps

it is noted

"The schedule is based on your device’s time zone." This confirms the behavior is consistent across different scheduling areas within Data Cloud.