A bank uses customer departmentalization to categorize its departments. Which of the following groups best exemplifies this method of categorization?

 Customer Departmentalization: This method categorizes departments based on the type of

customers they serve. It aligns services and strategies with the specific needs and characteristics of

different customer groups.

 Examples of Customer Departmentalization:

Community Banking: Focuses on services tailored for local communities, often involving personal

banking services.

Institutional Banking: Caters to large organizations, offering specialized financial products and

services.

Agricultural Banking: Provides financial services to farmers and agricultural businesses, addressing

their unique needs.

 Comparison with Other Options:

Product Departmentalization: Option B categorizes by products offered, such as mortgages and credit

cards.

Geographical Departmentalization: Option C categorizes by regions, such as south and southwest.

Functional Departmentalization: Option D categorizes by job functions, such as teller and manager.

 Reference:

Customer departmentalization is exemplified by categorizing banking services into community,

institutional, and agricultural sectors, focusing on the distinct needs of different customer groups.