When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

When mapping fields between Marketing Cloud Account Engagement and Salesforce, the 'Sync Behavior' setting is used to control which data source becomes the master in the event of a data conflict. An administrator can choose one of three options for each mapped field:

1. Use Salesforce's value: Salesforce will always be the source of truth.

2. Use Marketing Cloud Account Engagement's value: Account Engagement will always be the source of truth.

3. Use the most recently updated record: The value from the system (either Salesforce or Account Engagement) with the latest timestamp for that record update will be used.

A. This is a valid option, but it is not the only one available, making this answer incomplete.

B. This is a valid option, but it is not the only one available, making this answer incomplete.

C. This is a valid option, but it is not the only one available, making this answer incomplete.

1. Salesforce Help. (2024). Considerations for Mapping Salesforce and Account Engagement Fields. Salesforce. Retrieved from https://help.salesforce.com/s/articleView?id=sf.pardotadminfieldmappingparent.htm&type=5.

Reference Point: The section "Sync Behavior" explicitly lists the three options: "Use Pardot’s value," "Use Salesforce’s value," and "Use the most recently updated record."

2. Salesforce Trailhead. (2024). Account Engagement for Administrators module, Set Up the Salesforce Connector unit. Retrieved from https://trailhead.salesforce.com/content/learn/modules/pardot-for-administrators/set-up-the-salesforce-connector.

Reference Point: The subsection "Map Custom Fields" describes the "Sync Behavior" setting and details the three choices for resolving data discrepancies between the two systems.