An administrator includes a link to a file on a web page that the company does NOT own on the company website. What is the best way to be able to…

The best way to be able to track the number of visitors who access a file on a web page that the

company does not own is to use a custom redirect. A custom redirect is a Marketing Cloud Account

Engagement feature that allows you to track any link on your website or a third-party website and

measure the clicks and conversions. You can create a custom redirect for the link to the file and use

the custom redirect URL instead of the original link on your web page. This way, you can track how

many visitors click on the link and access the file, and also see which prospects are interested in the

file. A Marketing Cloud Account Engagement form, a Marketing Cloud Account Engagement tracking

code, or a page action are not suitable for this purpose, as they are used for different scenarios. A

Marketing Cloud Account Engagement form is used to collect visitor information and convert them

to prospects. A Marketing Cloud Account Engagement tracking code is used to track the page views

and activities of visitors and prospects on your own website. A page action is used to perform certain

actions when a prospect views a specific page on your website. Reference Custom Redirects