The baseline grade will show on the prospect profile at all times.

The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial

grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are

made based on their attributes. The baseline grade is D by default, but you can change it in your

account settings. The baseline grade will only show on the prospect profile if the grade has not

changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the

current grade. The current grade reflects the prospect’s fit for your ideal customer profile based on

the criteria you have set. You can view the grade history and the grade changes on the prospect

profile. For more details —> 111213