PCM practice question 15 of 35
The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products…
Choose your answer, then check it against the explanation.
The process of dividing the market into groups of customers with different needs, wants, or
characteristics—who therefore might appreciate products or services geared especially for them—is
called _____.
Question 15 of 35
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