Lift is key metric for the performance of the adaptive models. To measure lift, you need a____________

Lift is a key metric for the performance of the adaptive models. To measure lift, you need a control

group with random actions. Lift is the ratio of the performance of the adaptive model to the

performance of the control group. A control group is a subset of customers who receive random

actions

instead

of

the

ones

suggested

by

the

model.

Reference:

https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#data-/data-adm/data-adm-model/main.htm