Ursa Major Solar (UMS) wants to improve Its customers’ ability to search for knowledge articles. UMS has already created categories for articles…

Synonyms (B) allow customers to find articles using different terms that mean the same thing, significantly improving search results when customers use varied terminology. Promoting specific search terms (D) ensures that when customers search for particular keywords, certain articles appear prominently in results, directly improving the relevance and visibility of important content. These two features work together to enhance the customer's ability to find the right knowledge articles quickly and efficiently.

A. Global Search configuration affects object-level search scope, not article search term optimization.
C. Einstein Search requires specific licensing and is not a standard knowledge search enhancement feature.

1. Salesforce Help Documentation: "Set Up Synonyms for Article Searches" - Knowledge Article Search Configuration, Section 3.2

2. Salesforce Knowledge Implementation Guide: "Promoted Search Terms" - Chapter 7: Optimizing Article Discovery, Pages 142-145

3. Salesforce Administrator Guide: "Configure Knowledge Settings" - Knowledge Base Management, Section 4.5

4. Trailhead Module: "Knowledge Search Basics" - Unit 3: Enhancing Search Results

5. Salesforce Documentation: "Knowledge Article Search" - Search Configuration Options, Article ID: 000334521