DreamHouse Realty has a Salesforce org that is used to manage Contacts. What are two things an Architect should consider using to maintain data…

Maintaining data quality involves preventing incorrect or duplicate data from being entered and identifying existing issues. Salesforce Duplicate Management (B) provides a native framework with matching and duplicate rules to identify and manage duplicate records as they are created or updated. Validation Rules (C) are a powerful declarative tool to enforce data integrity and business logic, ensuring that fields meet specific criteria (e.g., format, required values) before a record is saved. These two features are fundamental to a proactive data quality strategy.

A. Use the private sharing model: This controls record visibility and access, not the accuracy or completeness of the data within the records.

D. Use workflow to delete duplicate records: Workflows cannot delete records. Furthermore, automatically deleting potential duplicates is a risky practice that can lead to data loss.

1. Salesforce Help, Manage Duplicate Records: "Customize Salesforce to detect and handle duplicate records as they're created or updated. Define logic that determines what happens when a user tries to save a duplicate record."

2. Salesforce Help, Validation Rules: "Validation rules verify that the data a user enters in a record meets the standards you specify before the user can save the record."

3. Salesforce Architects, Architect's Guide to Data Governance and Management, Section: Data Quality: "Key Salesforce Platform features that help with data quality include validation rules, duplicate management, and required fields."