Universal Containers (UC) has multi -level account hierarchies that represent departments within their major Accounts. Users are creating duplicate…

Salesforce’s native Merge Contacts only merges records that share the same Account. Because UC needs one Contact shared by several departments (different Accounts), they must (1) use a tool that can merge across-account duplicates, and (2) improve matching accuracy by standardizing key fields such as address. Data.com Clean provides postal-address standardization that makes cross-account duplicate detection far more reliable.

C. Workflow/field updates can’t parse, cleanse, or compare multi-account records; duplicates would still exist.

D. Native Merge Contacts is limited to Contacts under a single Account, so cross-account duplicates remain.

1. Salesforce Help “Merge Duplicate Contacts in Lightning Experience”, Limitations section, DOC-ID: 000334409.

2. Salesforce Help “Data.com Clean: How Address Standardization Works”, Address Standardization subsection.

3. Trailhead Module “Improve Your Data Quality”, Unit: Prevent and Merge Duplicate Data.