Which aspect of whole-product thinking captures a Customer's price sensitivity?

In the whole-product model, the 'Expected Product' represents the minimum set of tangible and intangible attributes a customer assumes will be present when they purchase a product. This includes aspects like basic functionality, reliability, and the terms of trade, which inherently cover pricing, packaging, and purchase conditions. A customer's price sensitivity is a key part of these expectations for a given product category; they expect a certain price point for a certain level of value.

A. The augmented product includes differentiators and features that go beyond customer expectations, not the baseline price sensitivity.
B. The potential product encompasses all conceivable future augmentations and transformations, not the current pricing expectations.
D. The generic product is the core, minimal thing the customer buys to solve a problem, stripped of all other attributes like pricing terms.

1. Scaled Agile, Inc. (2023). SAFe 6.0 Agile Product Management (APM) Course Workbook. (Module 1.3, "Applying Whole Product Thinking," describes the Expected Product as what customers have come to expect as a standard part of the offering, including terms of trade.)

2. Levitt, T. (1980). Marketing Success Through Differentiation—of Anything. Harvard Business Review. (This foundational article introduces the Total Product Concept, where the "Expected Product" includes the set of attributes customers normally expect, including price and terms.)