Which factor must be included when building a model of market segment value?

According to the SAFe® Agile Product Management APM (6.0) documents and learning resources,

market segment value is the total value of a specific market segment for a given solution. It is

calculated by multiplying the number of potential customers in the segment by the average revenue

per customer and the expected market share. The expected market share depends on several factors,

such as the value proposition, the competitive advantage, and the number of existing competitors.

Therefore, the number of existing competitors is a factor that must be included when building a

model of market segment value.

Reference:

Agile Product Management - Scaled Agile Framework

Customer Centricity - Scaled Agile Framework

5.4 Essential Factors in Effective Market Segmentation