What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud? Select three

Establishing a loyalty promotion using Salesforce CDP and Marketing Cloud involves a distinct data flow and activation process. The essential steps are:

1. Automatically Generate a New Individual Relationship: Data from Loyalty Management and other sources is ingested into CDP. The Identity Resolution process then runs to match and unify this source data into a single, comprehensive profile called the Unified Individual. This step is crucial for creating accurate segments.

2. Activate and Publish the Segment: Once a segment of Unified Individuals is created in CDP (e.g., "Gold Tier Members with Points Expiring Soon"), it must be published and then activated. Publishing calculates the segment population, and activation prepares it to be sent to an external system.

3. Transmit Loyalty Promotion Segments to Marketing Cloud: The activation process sends, or transmits, the segment data to a configured Activation Target, which in this case is Marketing Cloud. This makes the audience available within Marketing Cloud for use in promotional campaigns and journeys.

D. Enable Connector Settings on all the Loyalty Objects: This is a one-time administrative setup task for data ingestion, not a recurring step performed each time a new promotion is established.

E. Enable Service Connector for Promotion Escalations: This relates to Service Cloud functionality for handling customer service issues, not the marketing process of activating segments from CDP to Marketing Cloud.

1. Salesforce Help, Identity Resolution: "Identity resolution is the process of unifying records from different data sources into a single comprehensive profile of a person called a Unified Individual." This supports option B as the foundational data unification step.

2. Salesforce Help, Publish and Activate a Segment: "After creating a segment in Salesforce CDP, you can publish it to an activation target... Publishing a segment materializes your segment as a list of individuals... Activation is the process of sending your segment to activation targets." This directly supports option C.

3. Salesforce Help, Activate Segments to Marketing Cloud: "After you create segments in Salesforce CDP, you can activate them to Marketing Cloud... The activation process transmits the segment data to a data extension in Marketing Cloud, which can then be used in Journey Builder." This supports option A as the outcome of the activation process.