STRATEGY-DESIGNER Practice Questions

The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is

research findings and a competitive analysis, as this helps demonstrate the user needs and pain

points, and the market opportunities and threats. Wireframes and a total addressable market

calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for

stakeholder buy-in.

The best roadmap to communicate the planned releases of multiple products in a single view is a

portfolio roadmap, as this helps show how different products align with the strategic goals and

initiatives of the organization, and how they interrelate and depend on each other. A strategy

roadmap or a product roadmap may not be able to capture the complexity and diversity of multiple

products.

Before framing the problem, the strategy designer should ask what problem(s) CK is trying to solve,

rather than jumping to solutions or assumptions. This helps clarify the scope and context of the

challenge and identify the root causes and effects of the issue. Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designercertification-prep/frame-challenges-with-how-might-we-statements

An empathy workshop is a co-creation approach that should help stakeholders shift to a users-first

mindset before discussing solutions. An empathy workshop is a method that involves engaging

stakeholders in activities that help them understand and empathize with the users’ needs, goals, pain

points, and emotions. It helps foster a human-centered perspective and mindset among

stakeholders, and inspire them to generate ideas that address the users’ problems or desires.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategydesigner-certification-prep/facilitate-an-empathy-workshop

Some safeguards that should be put in place to ensure the research is conducted ethically are a code

of conduct, ethics training, and a research data handling policy. A code of conduct is a set of

principles and guidelines that define ethical behavior and expectations for researchers and

participants. Ethics training is a way to educate researchers on ethical issues and best practices in

conducting research. A research data handling policy is a document that specifies how research data

will be collected, stored, accessed, shared, analyzed, and disposed of in a secure and compliant

manner. A customer journey map, research scenario, and a RAID log are tools for planning and

documenting research activities, but they do not address ethical issues. A hypothesis, project plan,

and financial reimbursement for users are elements of research design and execution, but they do

not ensure ethical conduct.

The question that the team should use to prioritize and turn insights into design opportunities is

“Why is this insight valuable?” This question can help the team evaluate the relevance, significance,

and impact of each insight, and how it relates to the user needs, pain points, goals, and motivations.

The question also helps the team frame the insights in terms of benefits and outcomes, rather than

features or solutions. The other questions may be useful for assessing feasibility or viability, but they

do not prioritize insights based on value.

A Consequence Scanning workshop is a method that helps assess the potential positive and negative

impacts of a planned service or product on different stakeholders and scenarios. The outcomes of

this workshop are issues to act on, influence, or monitor, which help prioritize actions and mitigate

risks. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategydesigner-certification-prep/conduct-a-consequence-scanning-workshop

Solving for one, extending to many through a persona spectrum is an inclusive design tactic that

helps solve problems for the broadest possible audience. It involves creating personas that represent

different levels of ability, context, and preference, and designing solutions that meet the needs of

the most extreme cases, which can benefit everyone else as well. Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designercertification-prep/solve-for-one-extend-to-many-through-a-persona-spectrum

The best way to gain alignment from a key decision maker who is neutral or detracting from a project

is to set up a conversation with them to name the challenge and listen to their objections, as this

shows respect and empathy and allows for mutual understanding and feedback. Asking the sponsor

to speak to them on behalf of the project or emailing them reiterating project status may not address

their concerns or motivations effectively.

The best recommendation to identify and remediate the issue of slow and unresponsive Lightning

web components is to utilize the Lightning Usage App, which provides insights into how users

interact with Lightning Experience and helps optimize performance and usability. Running the

Salesforce Optimizer or creating a case with Salesforce support may not address the specific issue of

Lightning web components.