Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

To identify responders in a campaign, a Practitioner must query the data related to recipient interactions, such as opens and clicks. In Adobe Campaign Classic, this information is stored in the tracking logs. The tracking logs filtering dimension (schema: nms:trackingLogRcp) specifically captures all user actions and reactions to a delivery, making it the correct source for segmenting an audience based on their response behavior.

B. exclusion logs: These logs (nms:exclusionLogRcp) contain records of recipients who were excluded from a delivery for various reasons (e.g., quarantine, denylist) and do not indicate a response.
C. delivery logs: These logs (nms:broadLogRcp) track the status of messages sent to recipients (e.g., sent, delivered, bounced). They confirm delivery but not interaction or response.
D. approval logs: These logs are related to the internal campaign validation and approval processes. They contain no information about external recipient behavior or campaign responses.

1. Adobe Experience League - Campaign Classic v7 Documentation, "Campaign Classic Data Model - trackingLogRcp: Tracking logs": This official documentation explicitly states, "The nms:trackingLogRcp table contains the tracking logs for each recipient. The records in this table are accessed via the Tracking logs link from the Profiles and Targets > Recipients node." It further details that this table stores tracking information like opens and clicks, which define a responder.

Reference: Adobe Experience League, Campaign Classic v7 Documentation, Data model, Built-in tables, nms:trackingLogRcp.

2. Adobe Experience League - Campaign Classic v7 Documentation, "Get started with reporting - Tracking indicators": This section clarifies that key performance indicators for responses, such as "Clicks" and "Opens," are calculated based on the data stored in the tracking logs. This confirms that tracking logs are the source for identifying response activity.

Reference: Adobe Experience League, Campaign Classic v7 Documentation, Get started with reporting, Key steps to create a report, Tracking indicators.

3. Adobe Experience League - Campaign Classic v7 Documentation, "Targeting activities in workflows - Query": When building a query to filter a population, the documentation shows the available filtering dimensions. To filter based on user behavior (e.g., "recipients who have clicked in a delivery"), the "Tracking logs (tracking)" dimension must be selected.

Reference: Adobe Experience League, Campaign Classic v7 Documentation, Use workflows, Targeting activities, Query, Edit the query properties section.