A campaign requires multiple audience segments for the same delivery. What must be included in the campaign?

In Adobe Campaign Classic, a single delivery activity is designed to target one specific population defined by the inbound transition in a workflow. To send the same communication (e.g., an email with the same content) to multiple, distinct audience segments, the standard and required practice is to configure a separate delivery activity for each segment within the campaign's workflow. This approach allows for precise targeting, personalization, and separate tracking of delivery and response metrics for each distinct audience segment, even if the creative content is identical across the deliveries.

A. The campaign must contain a split: A split activity is used to divide a single population into subsets (e.g., for A/B testing or creating a control group), not for targeting multiple pre-existing, distinct segments.

B. The campaign must have multiple workflows: A single, well-structured workflow is fully capable of managing targeting and deliveries for multiple segments. Creating multiple workflows for this purpose is unnecessary and inefficient.

C. The campaign must contain seeds: Seed addresses are used for proofing and internal testing of a delivery before it is sent to the actual target audience. They are not a mechanism for audience segmentation.

1. Adobe Experience League - Campaign Classic v7 Documentation

"Use case: creating deliveries on two different targets": This official use case explicitly demonstrates a workflow designed to target two different segments. The documentation states

"This use case presents a workflow that lets you create and configure two deliveries for two different targets..." The accompanying workflow diagram clearly shows two separate query activities defining the segments

each leading to its own distinct delivery activity. This confirms that multiple deliveries are the required structure. (See the section: Workflows > Use cases > Targeting use cases).

2. Adobe Experience League - Campaign Classic v7 Documentation

"Delivery (activity)": The documentation for the Delivery activity describes its function as sending a message to a single target population. It notes

"The delivery activity allows you to configure and prepare a delivery for a target defined in the workflow." This implies a one-to-one relationship between a delivery activity and its target population

necessitating multiple activities for multiple populations. (See the section: Workflows > Workflow activities > Action activities).