AD0-E406 practice question 2 of 15

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test. What advice should be given to the manage! about ending the test at this point?

Full set: 68 questions
Answer options
A: Let the test run because there is sufficient evidence that there is a difference in conversion Correct answer
B: Let the test run because there is weak evidence that there is a difference rates.
C: Stop the test because there is a strong evidence that there is a difference m conversion
Correct Answer:
A. Let the test run because there is sufficient evidence that there is a difference in conversion
Explanation

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