AD0-E406 practice question 7 of 15

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected. What should they do to determine if this is due to novelty effect?

Full set: 68 questions
Answer options
A: Find a metric that is impacted positively by the change, and make this the primary metric. Correct answer
B: Segment the results by new and returning visitors, and compare their usage.
C: Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Correct Answer:
A. Find a metric that is impacted positively by the change, and make this the primary metric.
Explanation

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