AD0-E406 practice question 8 of 15

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement. Based on this scenario, what is the most appropriate optimization goal for this test?

Full set: 68 questions
Answer options
A: Bounce rate Correct answer
B: Video views per visit
C: Site registration rate
Correct Answer:
A. Bounce rate
Explanation

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