A marketing coordinator builds a Default Program that encourages people to submit a request form on a local landing page in order to be contacted for a free product demo. Which report would the coordinator consult to view the number of new names generated by the program?

The People Performance report is specifically designed to measure a program's impact on the people within the database. It provides key metrics on how many individuals were influenced by the program, including the total number of "New Names" (net new leads) acquired. This report directly answers the coordinator's need to see how many new contacts were generated as a result of the demo request campaign.

A. Web Page Activity: This report tracks general traffic metrics like page views and visits for pages with Munchkin tracking code. It does not specifically isolate or count new lead creation from a program.
B. Landing Page Performance: This report focuses on asset-level metrics for landing pages, such as views and total conversions (form fills). It does not differentiate between new names and existing people who converted.

1. Adobe Experience League - People Performance Report: "The People Performance report shows you how many new people were acquired by a program, and how many people progressed to success." This source directly confirms that the report's purpose is to show the acquisition of new people by a program. (Adobe Experience League, Marketo Engage Documentation, Analytics & Reporting, "Report Type Overview", Section: "People Performance Report").

2. Adobe Experience League - Landing Page Performance Report: "The Landing Page Performance report shows you views, conversions, and conversion rates for your landing pages." This documentation highlights that the report focuses on conversion metrics of the asset itself, not the nature of the person converting (new vs. existing). (Adobe Experience League, Marketo Engage Documentation, Analytics & Reporting, "Report Type Overview", Section: "Landing Page Performance Report").

3. Adobe Experience League - Web Page Activity Report: "The Web Page Activity report shows you how many people visited your web pages, as well as the number of page views." This confirms the report is for tracking web traffic, not program-specific lead generation. (Adobe Experience League, Marketo Engage Documentation, Analytics & Reporting, "Report Type Overview", Section: "Web Page Activity Report").