How would a marketer ensure that all subscribers receive an auto-responder email?

An auto-responder email is an email that is automatically sent to a lead when they perform a certain

action, such as filling out a form, clicking a link, or downloading a resource. An auto-responder email

can be created using an email program or a smart campaign in Marketo. To ensure that all

subscribers receive an auto-responder email, regardless of their Unsubscribed or Marketing

Suspended status, the email should be marked as operational. Operational emails are emails that are

considered critical or transactional and should always be delivered to the lead, unless they are Email

Invalid or Blacklisted. To mark an email as operational, follow these steps:

In the Marketing Activities area, select the email program or smart campaign that contains the auto-

responder email.

In the email program, go to the Email tab and click Edit Draft. In the smart campaign, go to the Flow

tab and find the Send Email step.

In the email editor, go to the Settings tab and check the box that says “This is an operational email”.

Save and approve the email.

By marking the email as operational, the email will bypass the communication limits and the

Unsubscribed or Marketing Suspended filters that normally prevent non-operational emails from

being sent. However, operational emails should be used sparingly and only for essential

communications, such as confirmations, receipts, reminders, or notifications. They should not be

used for promotional or marketing purposes, as this may violate the privacy and consent p

of the leads and the email regulations of different countries. Reference:

Email Auto-Response

Operational Emails

What Is an Email Autoresponder and How It’s Used in Marketing