In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)

In Adobe Marketo Engage, sending an email via an Email Program involves a two-step approval process. First, the email creative itself, known as the email asset, must be finalized and approved. This locks the content, links, and subject line. Second, after defining the audience and schedule within the Email Program, the entire program must be approved. This final program approval is the gatekeeper step that confirms all components are ready and allows the campaign to be scheduled and launched.

B. Head Start must be enabled. Head Start is an optional feature that pre-processes large audience lists to improve send-time performance; it is not a mandatory requirement for sending an email.
D. The A/B test must be set up. A/B testing is an optional feature used to test variations of an email to optimize performance. An Email Program can be sent without any A/B test configured.

1. Adobe Experience League Documentation, "Approve an Email": This document states, "Before you can use an email in a smart campaign or email program, you must approve it." This directly supports that the email asset must be approved (Answer A).

Source: Adobe Experience League, Marketo Engage Docs, Email Marketing, "Approve an Email".

2. Adobe Experience League Documentation, "Approve and Launch an Email Program": This guide details the final step before a send. It explicitly states, "Before you can launch your email program, you have to approve it." This confirms that the Email Program itself requires approval (Answer C).

Source: Adobe Experience League, Marketo Engage Docs, Email Marketing, "Approve and Launch an Email Program", Step 1.

3. Adobe Experience League Documentation, "Email Program Head Start": This resource describes Head Start as a feature to "speed up the cast for large email sends" and outlines how to enable it, indicating its optional nature. It is not presented as a required step for all email sends.

Source: Adobe Experience League, Marketo Engage Docs, Email Marketing, "Email Program Head Start".

4. Adobe Experience League Documentation, "A/B Test an Email": This document explains how to set up an A/B test within an Email Program, presenting it as a distinct, optional workflow for testing variables, not as a prerequisite for a standard email send.

Source: Adobe Experience League, Marketo Engage Docs, Email Marketing, "A/B Test an Email".