A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination. What must they do in order to complete the new destination creation?

In Adobe Real-Time CDP, when creating a destination, the "Governance" step requires the user to specify the marketing intent for the data export. This is done by selecting one or more "marketing actions" (e.g., "Email Targeting," "Social Targeting"). If the available, predefined marketing actions do not align with the specific business purpose of the new destination, the user cannot complete this mandatory step. The solution is to create a new, custom marketing action within the Data Governance framework that accurately describes the intended use of the data.

A. Move to the activation flow: The activation flow is for sending audiences to an existing destination. The problem occurs during the creation of the destination itself, which must be completed first.
B. Select an audience: Selecting an audience is a step in the activation workflow, not the destination creation workflow. A destination must be fully configured before any audiences can be activated to it.

1. Adobe Experience Platform Documentation

Data Governance

Marketing actions: "Marketing actions

also known as marketing use cases

are actions that an Adobe Experience Platform data consumer can take

for which your organization wants to restrict data usage... If none of the core marketing actions provided by Adobe cover your use case

you can define your own." (See the "Create a marketing action" section in the Data usage policies user guide).

2. Adobe Experience Platform Documentation

Destinations

Create a new destination connection: The documentation outlines the destination creation workflow. The "Governance" step is described as follows: "Select the marketing actions that apply for this destination. You can select from Adobe-defined marketing actions or from marketing actions you created." This confirms that selecting a marketing action is a required step and that custom actions are a valid option.