An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. What type of segmentation could be used?

The scenario requires identifying profiles that performed a specific series of actions in a defined order: a purchase event, followed by another purchase event exactly five days later, all within a 90-day lookback window. This is the explicit function of sequential segmentation. This method allows marketers to build audiences based on a journey or a sequence of events, specifying the order and the time elapsed between each step. The other options, while related to segmentation, do not address the core requirement of event order.

A. Frequency Segmentation: This method counts how many times an event occurs within a timeframe but does not consider the order or the specific timing between events.
B. Recency Segmentation: This method identifies profiles based on when their last action occurred but does not support building rules based on a sequence of multiple actions.

1. Adobe Experience Platform Documentation

Segmentation Service overview: In the "Segmentation types" section

it states

"Sequential segmentation is used to build an audience of users who have performed a series of events in a specific order." This directly aligns with the question's requirement to find users who purchased and then purchased again.

2. Adobe Experience Platform Documentation

Segment Builder guide: The section "Event-based containers" details how to build sequential rules. It explains the use of "Then" logic to connect event containers

allowing the user to specify the time between events

such as "within 5 days of" or "after 5 days of

" which is precisely what the practitioner in the scenario needs to accomplish.