A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can…

The company policy restricts data sharing to datasets containing only indirectly identifiable data. Within the Adobe Experience Platform's Data Usage Labeling and Enforcement (DULE) framework, identity data is categorized with 'I' labels. The I1 label is for directly identifiable data (e.g., name, email), while the I2 label is for indirectly identifiable data (e.g., cookie ID, device ID).

Based on the policy, only datasets with the I2 label can be activated to destinations. Therefore, Dataset #2 and Dataset #3, both labeled 'I2', are the only ones that comply with the sharing policy. Datasets #1 and #4 are labeled 'I1' and cannot be shared.

A. Dataset #1 is labeled I1 (directly identifiable), which violates the company policy for sharing.

B. Both Dataset #1 and Dataset #4 are labeled I1 (directly identifiable), violating the sharing policy.

1. Adobe Experience Platform Documentation

Data Governance

"Data usage labels": This official documentation defines the standard data usage labels.

Section: "Identity data labels": It explicitly defines I1 as "Data that can be used to directly identify or contact a specific person" and I2 as "Data that can be used to identify or contact a specific person only in combination with other data". This directly supports the logic that I2 corresponds to "indirectly identifiable data".

2. Adobe Experience Platform Documentation

Data Governance

"Data usage policies overview": This document explains how labels are used to create and enforce data governance policies.

Section: "Policy enforcement": It states

"When a user attempts to perform an action in Experience Platform that has a data usage policy defined for it... the policy is evaluated to see if it has been violated. If a policy violation would occur

the action is prevented." This confirms that activating a dataset with an I1 label would be blocked by a policy restricting directly identifiable data.