AW Computing has added a new custom text field called Market Segment on the Lead object. When a Lead is converted, the new field is not getting…

To ensure Market Segment field from Lead is copied to converted Account record in routine manner

without manual intervention , an administrator should ensure Market Segment field on Lead is

mapped to right field on Account using Lead Field Mapping tool under Lead Settings. This tool allows

mapping custom fields from Lead object to custom fields on Account , Contact , or Opportunity

objects so that data is transferred when leads are converted . For example , an administrator can map

Market Segment field on Lead to Market Segment field on Account using this tool . Ensuring Account

has a field that has same name as new Lead field , writing validation rule , or writing record-triggered

flow are not necessary for copying custom fields from Lead to Account . Reference : https :// help .

salesforce . com / s / articleView ? id = sf . leads_custom_field_mapping . htm & type = 5