BAP18 practice question 2 of 10

George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online. George feels that the company should…

George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online. George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording medi a. He also feels that the company should outsource all marketing activity. Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house Which specific areas of CATWOE are they considering?

Answer options

A: Customer and Owner.

B: Actor and Transformation

C: Transformation and Environment

D: Customer and Actor Correct answer

Correct Answer:

D. Customer and Actor

Explanation

CATWOE is an acronym for the six elements that make up a system: Customers, Actors, Transformation, Weltanschauung (or Worldview), Owners, and Environment. In this case, George and Laura are considering the Customer and Actor elements, as they are discussing who the company should target (the Customer element) and who should be responsible for the marketing activity (the Actor element).

Keep practicing

Take the free BAP18 practice test

Ten exam-style questions with answers and explanations, plus the exam facts and study guides.

Start the free practice test