BAP18 practice question 2 of 10
George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online. George feels that the company should…
Choose your answer, then check it against the explanation.
George and Laura are responsible for the marking strategy in a company vinyl records and cassette
tapes online.
George feels that the company should focus its marking solely on people aged over 50, who are
nostalgic for these older recording medi
a. He also feels that the company should outsource all marketing activity.
Laura believes that the business should continue with its target of people aged 30-60. As this age
group are particularly enthusiastic about vinyl records. She believes that marketing is one of their
internal strengths and should remain in house
Which specific areas of CATWOE are they considering?
Question 2 of 10
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