BAP18 practice question 6 of 10
Imran is the chief executive of FairCrops, a producer of ethically and sustainably sourced coffee and cocoa products. He is a true advocate of the…
Full set: 40 questionsImran is the chief executive of FairCrops, a producer of ethically and sustainably sourced coffee and
cocoa products. He is a true advocate of the FairCrops brand and has seen the positive impact of its
approach in the South American regions in which It operates. He believed that there is a market for
customers who want to ensure the products they consume have been purchased for a fair price and
where the producer has not been unfairly treated.
FairCrops provide their products via an exclusive contract with Donald, the owner of Rest House; a
small chain of coffee shops.
Ronaldo is a supplier to FairCrops. The prices he receives means he can provide for Ins family and
enhance his crop yield through the advice and training provided by Alan, the FairCrops local
representative and support officer
From Imran's perspective, which of the following is a CORRECT partial CATWOE analysis of this
situation?
Correct Answer:
A. Customer = Donald, Actor = Alan. Owner = Imran
Explanation
The correct partial CATWOE analysis of this situation from Imran's perspective is: Customer = Donald, Actor = Alan, Owner = Imran. Donald is the customer because he is the owner of Rest House, the small chain of coffee shops that FairCrops provides their products to via an exclusive contract. Alan is the actor because he is the FairCrops local representative and support officer who provides advice and training to Ronaldo, the supplier. Imran is the owner because he is the chief executive of FairCrops.
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