An ad on the Facebook App is initially approved starts to be delivered, and then gets. As approved. What could be a reason for this disapproval?

Facebook's ad review process is not a one-time event. An ad can be re-evaluated after it has been approved and is running. High negative feedback, which occurs when many users hide the ad or report it as spam, is a primary trigger for this re-evaluation. This feedback signals to Meta's systems that the ad is providing a poor user experience, which can be a violation of ad quality policies. Consequently, an ad that was initially deemed compliant can be disapproved upon further review prompted by user interactions.

B. Low bid amount: A low bid affects an ad's ability to win auctions and achieve delivery, but it is not a policy violation and does not lead to disapproval.

C. The payment method expires: An expired payment method will cause the ad account to be disabled or campaigns to stop running due to a billing failure, not cause an individual ad to be disapproved.

D. Narrow targeting settings: Narrow targeting is a strategic choice that limits an ad's potential reach. It does not violate advertising policies and is not a reason for an ad to be disapproved.

1. Meta Business Help Center, "About the ad review process." This document states, "Our ad review system relies primarily on automated technology to review all ads against our Advertising Policies... Keep in mind that even after an ad is running, it's still being monitored. If it's reported by our users, it may be reviewed again." This confirms that user feedback (reports) can trigger a re-review and potential disapproval after an ad has started running.

2. Meta Business Help Center, "About ad quality." This source explains how user feedback impacts ad status. It notes, "We measure ad quality through a variety of signals, including feedback from people who see or hide your ad... Ads with low quality... may also be disapproved for violating our Advertising Policies". This directly links negative feedback ("hide your ad") to low quality, which can result in disapproval.