Northern Trail Outfitters (NTO) has noticed that many customers are posting to social media about issues they are having with a new product. The…

Northern Trail Outfitters (NTO) has noticed that many customers are posting to social media about issues they are having with a new product. The services team is looking for easy ways to engage with these customers and resolve their complaints. During the first discovery meeting of the project, the business analyst (BA) hears that the VP of services and support wants to implement Omni-Channel for NTO's Service Cloud. What should the BA do first to ensure the ongoing success of the project?