A business analyst is conducting a series of interviews to understand the research questions that will be explored within a new analytics project…

Interviews are a technique to elicit information from stakeholders and subject matter experts.

Interviews can be planned or unplanned, structured or unstructured, depending on the context and

purpose of the interview. However, regardless of the type of interview, it is important to have clear

goals for the interview, such as what information is needed, what questions will be asked, and how

the information will be used. Having clear goals for the interview helps the interviewer to prepare,

conduct, and follow up the interview effectively, and also helps the interviewee to understand the

expectations and provide relevant and accurate information.

Reference: Guide to Business Data Analytics, page 25; Certification in Business Data Analytics

Handbook, page 9; How to Ace Your Next Business Analysis Job Interview