A job satisfaction survey is being developed. Half of the employees will be asked the question "Do you enjoy working in your workplace?" The other half will be asked "Do you like the current work benefits?". The business analyst raises concern over the survey. What is concerning to the business analyst?

The business analyst is concerned about the validity of the survey. Validity is the extent to which a survey measures what it intends to measure. In this case, the survey is supposed to measure job satisfaction, but the two questions asked to different groups of employees are not equivalent or relevant to this construct. The question “Do you enjoy working in your workplace?” is more directly related to job satisfaction than the question “Do you like the current work benefits?”. The latter question may capture only one aspect of job satisfaction, and may not reflect the overall level of contentment or happiness with the job. Therefore, the survey results may not be valid or accurate in measuring job satisfaction12 Reference: 1: Survey and questionnaires in business analysis - The Functional BA 2: Job Satisfaction Survey - Paul Spector