An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend. Management has requested a…

The business model canvas is the model that the task force has leveraged to facilitate the discussion,

because it is a technique that describes the logic of how an organization creates, delivers, and

captures value. The business model canvas consists of nine building blocks that cover the key aspects

of a business: customer segments, value proposition, channels, customer relationships, revenue

streams, key resources, key activities, key partnerships, and cost structure. The business model

canvas can help the task force develop a shared understanding of the current state of the online

retailer, and identify the opportunities and challenges for developing their analytics capabilities.

Reference:

•

Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain

6: Guide Organization-level Strategy for Business Analytics

•

Understanding the Guide to Business Data Analytics, page 9

•

10.8 Business Model Canvas | IIBA®