There are numerous activities that are part of executing the sustainability plan. What is the risk if they are not effective?

Sustainability activities are designed to embed new behaviors into normal operations. If these are

ineffective, employees often revert to old ways of working. This backsliding undermines adoption,

erodes benefits realization, and threatens the credibility of change management. While delays (B),

customer behavior (C), and vision alignment (D) are concerns, the most direct risk of ineffective

sustainability practices is a retreat to the prior current state.

(Reference: ACMP Standard, Process Group 4 – Sustainability Activities: Reinforce adoption, monitor

usage, adjust systems, and prevent reversion.)