Universal Pastries wish to survey their customers in the community after they close a case. How would they achieve this?

Salesforce provides a native feature called Salesforce Surveys, which is the standard and most efficient way to accomplish this task. This feature includes a standard "Survey" Lightning component that can be dragged and dropped onto any page within an Experience Cloud site using the Experience Builder. To trigger the survey upon case closure, an administrator would typically use a Flow to automatically send a survey invitation link to the customer. The link directs the customer to the survey hosted within the community, which is rendered using the standard component. This approach leverages built-in functionality without requiring custom development or third-party applications.

A. Build a Surveys Lighting Component: This is incorrect because it involves unnecessary custom development. A standard, fully functional component already exists for this purpose, making a custom build inefficient.
B. Use an AppExchange Survey Lightning Component: This is incorrect because relying on a third-party AppExchange package is not necessary. Standard Salesforce functionality fully supports this requirement. AppExchange solutions are for extending, not replacing, core features.
C. Build a Surveys Visualforce Page: This is incorrect as Visualforce is a legacy UI framework. For modern Experience Cloud sites built with Lightning, using a standard Lightning component is the best practice.

1. Salesforce Help

Add a Survey to Your Experience Cloud Site: "Use the Survey component to embed a survey in your Experience Cloud site page. You can add the component to any page. From Experience Builder

drag the Survey component from the Components panel onto the page." This directly confirms the existence and purpose of the standard component.

2. Salesforce Help

Salesforce Surveys: "Use Salesforce Surveys to create engaging surveys to collect feedback and data from your users or customers... Add surveys to your Experience Cloud sites to gather feedback from members." This establishes Salesforce Surveys as the primary tool for this use case.

3. Salesforce Help

Automate Sending Surveys: "Use Process Builder or Flow Builder to email survey invitations to users when a record is created or updated." This document explains the automation part of the scenario (triggering on case closure)

which complements the use of the standard component for displaying the survey.