In order to build organizational support to extend the supply chain initiative to the greater value chain, the core team should:

Defining the scope of the greater value chain is the essential first step for building organizational support. Without a clear definition of what constitutes the "greater value chain" - including boundaries, stakeholders, and interconnections beyond the traditional supply chain - it's impossible to effectively communicate the initiative's value proposition or secure stakeholder alignment. This definitional clarity provides the foundation for all subsequent activities including pilot projects, role identification, and transformation assessments.

B: Pilot projects require defined scope first; consensus without clear boundaries leads to misaligned expectations. C: Role identification is premature without understanding the full scope of the value chain being addressed. D: Transformation assessment cannot occur without first defining what aspects of the value chain require evaluation.

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2. Carter, C.R., Rogers, D.S., & Choi, T.Y. (2015). "Toward the theory of the supply chain," Journal of Supply Chain Management, Vol. 51(2), pp. 89-97. DOI: https://doi.org/10.1111/jscm.12073

3. Mentzer, J.T. et al. (2001). "Defining Supply Chain Management," Journal of Business Logistics, Vol. 22(2), pp. 1-25. DOI: https://doi.org/10.1002/j.2158-1592.2001.tb00001.x