An energy company is looking to track relationships with their electricity and gas business-to- consumer (B2C) subscribers and differentiate them…

To track relationships with electricity and gas B2C subscribers and differentiate them from B2B

corporate accounts effectively, consultants should utilize two specific functionalities within

Salesforce Energy and Utilities Cloud. The first is enabling Person Accounts to model consumers.

Person Accounts are ideal for B2C scenarios because they allow for the representation of individual

consumers in a manner that's separate from the more complex B2B corporate accounts, which are

typically modeled using standard Account records. Secondly, using the Consumer Account record

type can further differentiate between these two distinct types of customers. This functionality

allows for the customization of fields, page layouts, and processes specific to the consumer sector,

facilitating more targeted management and engagement strategies.

Reference = The Salesforce Energy and Utilities Cloud documentation offers guidance on configuring

the customer data model to support diverse customer types, including B2B and B2C. Specific sections

on Account and Contact Management provide insights into the use of Person Accounts and record

types for segmenting and managing customer relationships effectively.