The actions of the media and press have a profound impact on the long-term performance, or in some cases.

The statement is True. The actions of the media and press have a profound impact on an organization's long-term performance, reputation, and sometimes its very survival. During a disruptive incident, public perception is heavily shaped by media coverage. ISO 22301 recognizes this critical risk by requiring organizations to establish specific procedures for communicating with external interested parties, including the media, under Clause 8.4.3 (Warning and communication). Mishandling media relations during a crisis can lead to irreversible reputational damage, loss of stakeholder trust, and subsequent financial decline.

B. False: This is incorrect because ignoring the media's influence contradicts business continuity best practices; media coverage directly dictates public perception and brand value, which are critical to long-term viability.

1. International Organization for Standardization. (2019). ISO 22301:2019 Security and resilience — Business continuity management systems — Requirements. Clause 8.4.3 (Warning and communication - specifically regarding media communication).

2. Lindstedt, D., & Armour, M. (2017). Adaptive Business Continuity: A New Approach. Rothstein Publishing. (Chapter on Crisis Communication and Reputational Risk).