The actions of the media and press have a profound impact on the long-term performance, or in some cases.

The media and press have a profound impact on the long-term performance, or in some cases, the

survival of an organization, especially in the aftermath of a disruptive incident. The media and press

can influence the perception and reputation of the organization, as well as the expectations and

satisfaction of its stakeholders, such as customers, suppliers, regulators, employees, and the general

public. Therefore, it is important for the organization to establish and maintain a positive relationship

with the media and press, and to communicate effectively and transparently during and after a crisis.

ISO 22301:2019, Clause 8.4.3, requires the organization to establish, implement, and maintain a

documented procedure to manage communications with relevant interested parties during a

disruptive incident. The procedure should include the identification of the spokesperson(s) who will

communicate with the media and press, the preparation of key messages and statements, the

approval and distribution of information, and the monitoring and evaluation of the effectiveness of

the communications. The organization should also consider the potential legal and ethical

implications of its communications, and ensure that the information provided is accurate, consistent,

and timely. Reference: ISO 22301:2019, Clause 8.4.3; ISO 22301 Auditing eBook, Chapter 4.3.3.