The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the…

In Marketo Engage, the "Change Score" flow step is used to modify a person's score. To reset the score to zero, you must use the equals sign (=) followed by the desired value. The input = 0 explicitly sets the person's score to 0, regardless of its previous value. This is the standard method for resetting a score rather than incrementally increasing or decreasing it.

A. -100: This option subtracts 100 points from the current score; it does not reset the score to zero.

B. {{System.Reset}}: This is not a valid system token or command used within the "Change Score" flow step for resetting scores.

C. Reset: This is a text string and not a recognized operator or numerical value for the "Change Score" flow step.

1. Adobe Marketo Engage Product Documentation, "Change Score Flow Step": This official documentation outlines the operators available in the "Change Score" flow step. It specifies that to set a score to a specific value, you use the = operator. For example, to reset the score, you would enter =0. (Accessed under the "Flow Actions" section of the Marketo Engage documentation).

2. Adobe Marketo Engage Product Documentation, "Understanding Lead Scoring": This document explains the principles of lead scoring and mentions score degradation or reset as a common practice for unengaged leads. The mechanism for this reset is the "Change Score" flow step, where setting the score = 0 is the direct method. (Accessed under the "Lead Database" section).