The marketing manager wants to compare year-over-year lead generation. Which report type delivers this information?

The Lead Performance Report is the standard Marketo report designed specifically to measure the volume of new leads created over a selected time period. By setting the report's time frame to cover the desired years and using the "Group Leads By" setting (e.g., by month), a marketing manager can directly generate a year-over-year comparison of lead acquisition trends. This report focuses exclusively on the "Created At" date, making it the most direct and accurate tool for this specific request.

A. Program Performance Report: This report analyzes the effectiveness and member acquisition of individual marketing programs, not the aggregate, instance-wide lead generation volume.

B. Revenue Explorer Report: This is a feature of the advanced Revenue Cycle Explorer (RCE) analytics module, used for deep-dive revenue attribution, not a standard report for lead volume.

D. Leads by Revenue Stage: This report provides a snapshot of the current distribution of leads within the revenue model stages, not a historical trend of when those leads were created.

---

1. Adobe Experience League - Marketo Engage Documentation, "Lead Performance Report": "Use the Lead Performance report to see how many new leads you created in a given time period. You can group the leads by a number of different attributes." This document confirms the report's primary function is to track new lead creation over time, which is the basis for a year-over-year comparison.

2. Adobe Experience League - Marketo Engage Documentation, "Program Performance Report": "The Program Performance report shows you how your programs are performing. It includes members, successes, new names, and costs." This source clarifies that the report is program-centric, contrasting with the need for an overall lead generation view.

3. Adobe Experience League - Marketo Engage Documentation, "Leads by Revenue Stage Report": "Use this report to see how many leads are in each stage of your revenue model." This reference confirms that the report shows the current state of the funnel, not the historical creation date of leads.