Which type of leads will receive a non-operational email?

Non-operational emails are standard marketing communications subject to all communication limits and subscription preferences. Only "Marketable leads" are eligible to receive these emails. A lead is considered marketable if they have not unsubscribed, are not blacklisted, are not marketing suspended, and their email address is not empty. The other statuses listed—marketing suspended, blacklisted, and unsubscribed—are specifically designed to prevent leads from receiving non-operational (marketing) emails.

B. Marketing suspended leads: These leads are temporarily ineligible to receive marketing (non-operational) emails, although they can still receive operational emails.

C. Blacklisted leads: These leads are blocked from receiving all emails from the Marketo instance, both operational and non-operational.

D. Unsubscribed leads: These leads have opted out of marketing communications and will not receive non-operational emails, though they may still receive critical operational emails.

1. Adobe Experience League Documentation, "Marketable Leads." This document defines a marketable lead as a person who can receive marketing emails. It explicitly states that to be marketable, a person must not be unsubscribed, blacklisted, or marketing suspended. (Reference: Marketo Engage > Database > Marketable Leads)

2. Adobe Experience League Documentation, "Operational Emails in Marketo Engage." This source clarifies the distinction between operational and non-operational emails. It states, "Operational emails bypass a person's Unsubscribed and Marketing Suspended status," which conversely confirms that non-operational (standard marketing) emails are blocked by these statuses. (Reference: Marketo Engage > Email Marketing > Email Programs > Operational Emails in Marketo Engage)

3. Adobe Experience League Documentation, "Lead Statuses in the Database." This page defines the various statuses. It specifies that "Unsubscribed," "Marketing Suspended," and "Black Listed" statuses all serve to block marketing emails, confirming that only leads without these statuses (i.e., Marketable leads) would receive them. (Reference: Marketo Engage > Database > Lead Statuses in the Database)